Convenience store loyalty programs typically attract customers with perks, accumulating points for discounts, and promotions. However, as the digital revolution continues to unfold, many consumers find these types of benefits to be marginal and primarily a table-stakes loyalty experience.
A transactional advantage that appeals to customers beyond their expectations is critical to improving convenience retail loyalty services. Understanding what customers really want from a loyalty program drives deeper engagement and builds affinities beyond rewards and discounts.
This survey will examine:
- Convenience Loyalty Program Membership and Competition
- Shoppers’ Expectations for Convenient Loyalty Programs
- How Loyalty Program Members Engage
- A shopper’s perspective on personalization
- Loyalty program access and communication with members
The study was conducted by NACS, a digital partner in the restaurant and c-store industry, The Association for Convenience & Fuel Retailing + Bounteous.
