Survey of 415 Global Decision Makers Reveals Keys to Success for High-Growth Digital Leaders
Chicago — December 5, 2022 — Bounteous, the digital innovation partner of the world’s most ambitious brands, today conducted a Forrester Consulting study to assess the maturity of digital transformation and the benefits realized by companies at various levels of maturity announced the results of a commissioned investigation. The results highlight improved financial growth, customer satisfaction, and employee experience for leading companies that drive digital innovation.
a study entitled Co-innovation partnerships drive digital transformation successsurveyed 415 global decision makers responsible for their customer engagement and digital transformation strategies and conducted six interviews with customer engagement and digital transformation leaders in September 2022 . Percentage of less mature peers. The findings show that companies that continue to invest in a strong data and technology foundation, and the right ecosystem of partners, can improve the way they work and deliver at the speed their customers demand. .
Key findings include:
- Maturity requires co-innovation partnerships. Digital leaders focus on their core strengths, align on common goals, and partner with partners who provide innovative ideas and best practices.
- Moving at the speed of your customers requires you to continuously turn the right insights into the right actions. Digitally mature companies invest in a solid data and technology foundation and in the right partners to help them do this well.
- Faster speeds lead to higher growth for digitally advanced companies. The most digitized companies in this study are agile and fast. In return, they have significantly satisfied customers and employees, and compared to less mature peers, he is likely to see double-digit year-over-year growth. increase.
Bounteous Founder and CEO Keith Schwartz said: “Organizations today cannot ignore the importance of choosing the right partners to lead their digital innovation initiatives. The leaders who are there will be ready to compete and win in their respective categories.”
Additionally, the study found that:
- Forward-thinking companies not only grew financially, they also reported higher customer satisfaction and employee experience. Becoming a digital leader is more than just increasing your bottom line.
- 42% of Leading companies saw double-digit growth in the past year, compared to just 22% of Newcomers.
- Forward-thinking companies are already reporting benefits in the form of improved customer satisfaction (72% vs. 56%) and improved employee experience (56% vs. 41%).
- Forward-thinking companies are driving digital innovation by changing how they engage partners.
- 62% of Leaders use results or performance as part of their pricing model.
- Leading companies are outpacing newcomers in investing in customer experience technology.
- AI/machine learning: +23%
- Martech: +24%
- Personalization: +19%
- Commerce platform: +16%
- Customer data platform: +14%
To download a copy of the study, please visit: https://bounteous.com/insights/forrester/.
About Bounteus
Founded in Chicago in 2003, Bounteous is a digital experience consultancy that co-innovates with the world’s most ambitious brands to create transformative digital experiences. Offering strategy, experience design, technology, analytics and insights, and marketing services, Bounteus enhances brand experiences and drives superior client outcomes. For more information, please visit www.bounteous.com. For more information on co-innovation, download the co-innovation manifesto at co-innovation.com.
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