At the company’s annual Connect event last year, Mark Zuckerberg introduced Facebook’s rebranding to Meta, repositioning the company for the “new internet,” the Metaverse.
The Metaverse has existed for some time as an urban legend of sorts, perhaps aptly explained in a 2011 science fantasy book. ready player oneThat was until the emergence of tech giants investing heavily in related technologies such as virtual and augmented reality (VR/AR), Internet of Things (IoT) and artificial intelligence (AI).
AI is one of the most exciting technological areas to work on today. Zuckerberg said he knew he wanted to work on the metaverse even before Facebook was envisioned.and he is the company Meta AI The lab is on the cutting edge of both AI and the Metaverse.
The new direction has met with some horror. The social media site Facebook, which holds its name, is already notorious for its increasingly complex black box algorithms under its Meta AI efforts.
While this news is definitely exciting for die-hard fans and futurists, what are the actual real-world implications beyond the Metaverse hype?
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How far has Meta AI progressed?
Despite the initial excitement, Meta AI is still many years away from reaching its ultimate goal of having a fully functional metaverse. Meta AI is Meta’s longest-planned project, and development time will be as big as its ambition. However, with so many applications in development, it cannot be ignored.
Meta currently leads the AI race, with many of its applications in direct competition with giants in various categories. Meta is working on voice interfaces like Apple’s Siri and Google Voice Assistant. Meta also competes with VR game consoles such as Hololens with its Oculus acquisition.
Additionally, some of Meta’s projects include: AI-based image tagging Image search algorithms have been shown to beat the FBI’s ability to recognize images. IEEE Computer Vision ConferenceMeta AI can also generate text predictions on messages such as Google Assistant via DeepText.
The Meta AI Controversy
Facebook has made a number of ethical missteps over the years and has been accused of prioritizing profit over safety. Francis Haugen, the company’s former product manager. It has been reported multiple times that this prioritization has led to the spread of misinformation and hate speech, tending to involve more people, and the company has warned against the negative effects of social media on teens and other groups. accused of ignoring it. .
Most of the meta revenue comes from Facebook ads. However, advertising is only valuable if the content you find on the site is engaging. Reportedly, Facebook’s algorithm favors one-sided engagement, which can in turn encourage misinformation and hate speech.
Against these claims, Meta announced some changes In June 2022, including:
- The Responsible AI organization plans to join the Social Impact team.
- The AI for Product team, which is working to protect users on one of Meta’s owned platforms, has moved to the product engineering team to improve recommendations and improve the relevance of content, including advertising and commerce services. Focus.
- FAIR, a meta-AI research team, joins Reality Labs Research in a foundational and supporting role with a mission to drive AI breakthroughs through “research excellence, open science, and broad collaboration.”
Latest Trends in Meta AI
Meta has been in the news many times since its name change, but it hasn’t all been a hassle. new language model at scale It will be freely available to researchers worldwide.
In a move not typical of for-profit organizations, Meta surprised its followers, stating that the idea was to “democratize access to large-scale language models, maintain integrity, and prevent misuse.” I was.
This is the first time researchers have access to fully trained language models of this scale and scope. The move has been well received by critics of research on privately owned and funded AI models.
Meta has been full of surprises this year. AI Research Supercluster (RSC) was the world’s fastest AI supercomputer earlier this year. Supercomputers will accelerate AI research and help Meta build the Metaverse. New announcements from AI efforts are frequent. A modern AI chatbot.
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What areas will Meta AI impact?
What impact could Meta AI have on the evolving virtual world of the Metaverse?
marketing
A meta life can include digital clothing and world building, and marketers should take that into consideration when crafting a sales strategy through the metaverse. Game developers and marketers know in-game marketing well, displaying custom his skins, virtual locations, in-game ads, and promotional items. The metaverse is no exception.
culture
The Metaverse brings together alternative online subcultures driven by gamers, buyers, and the brands that serve them.
December 2019, GTA V Allowed players to dress up as protesters in Hong Kong. Gamers dressed in black, wore yellow helmets and gas masks, and rioted in-game. The Chinese players retaliated by dressing up as police and fighting back.
The GTA incident was a unique phenomenon, showing that people could use the Metaverse in unexpected ways. People from different cultures can come together as groups driven by common emotions to create unique cultural phenomena.
Economy
The Metaverse is the emergence of a shared virtual economy. People may behave differently in the metaverse than in real life, creating different spending patterns.
As the Metaverse gains global adoption, people from different economies will take advantage of the shared platform. The Metaverse may facilitate in-game transactions. Brands may turn into pseudo-superpowers. Only time will tell how the metaverse affects what we know about economics.
Why we need to take Meta AI seriously
If it’s not Meta AI, it could be some other AI project, but the virtual world platform race continues. What makes Meta unique is its application-oriented approach. Meta has the advantage of being the parent company of the world’s most prominent content churning machine, allowing Meta to leverage user-generated data to build AI.
However, there are no signs of major disruption, and growth appears to be slow and steady. So when someone says meta AI is a big deal, it’s probably more evolutionary than revolutionary, albeit in scope. As we await further updates from social media and now the AI giants, only time will tell how it will change the world.
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