There is growing evidence that NFTs are on the rise. Once just a blockchain for individual artists, this is quickly intertwined with traditional brands, making people think twice about the viability of his NFTs. Many quickly ignored this, but when Starbucks, DraftKings, Nike, and other big brands fully support his NFT marketplace and loyalty program, it’s hard to do.
This will take a look at how these big brands are using NFTs today and where we can expect this technology to go in the future.
market place
according to Polygon’s Top 10 Partnership Listmost big brands now seem to be developing their own marketplace with NFTs.
Adidas and Prada, for example, are developing NFT marketplaces that allow people to buy and trade art that leverages their brand’s aesthetic. They currently seem to allow select artists to create digital assets, but it’s possible that in the future others will be able to create their own.
Online brands like Reddit tend to be more creative and open. As many Redditors know, every account has its own avatar. The more you participate, the more points you earn for your posts and replies, the more options you have for customizing your avatar.reddit Allow artists to sell unique avatarsI can imagine that even regular users without artistic ability will be able to sell their avatars after acquiring rare or expensive customization options.
Adobe is also stepping into the NFT sea. The Behance platform currently has 10 million users and is a place for developers to unleash their creativity.they now We are working to add more NFTs to our roster Empowering artists with more power and options to profit from their talent, while enhancing engagement and revenue for Adobe.
Creating a marketplace is the easiest approach to monetizing NFTs, but it’s also wise for newcomers who are wary of NFTs and don’t know how NFTs can help them. Unlike most other marketplaces where only a few users are actually gaining from the experience, this allows everyone to potentially benefit from the creation, purchase, sale, and trading of her NFTs. .
secure payment
While not the most exciting partnership or feature, it is very useful and also increases the viability of NFTs. One of the biggest problems with crypto today is the lack of adoption. Some markets accept it and others allow trading on the platform, but there are still many big brands interested in selling and trading these assets.
Stripe is a financial company looking to improve payment security. While dabbled in NFTTheir plan is Twitter specifically, allowing users to sell NFTs on USDC, but the technology could easily be extended to other websites.
If successful, NFTs may become available to many other companies. Imagine it being brought into the real world and even exchanging NFTs for physical goods. It’s not possible now, but it could become a reality soon.
Loyalty program
starbucks Leading NFT’s Unique Features Create a loyalty program out of these digital assets. Known as Starbucks Odyssey, this is his full Web3 project, including artist-driven work, his token journey to learn more about Starbucks and coffee in general, community interactions, and more. Not only can you earn generic NFTs, but you can also purchase limited edition NFTs of his that can go up in price.
That’s not all. They also plan to create exclusive NFTs that offer virtual classes, access to exciting events and other perks that reward engagement with Starbucks.
Please note that all NFTs earned, purchased, or otherwise collected are personal property. Unlike traditional reward programs that only exist with discounts and other features, NFT is your lifetime propertyThis means that these assets can be traded, sold and profited. Some assets may come with certain privileges, so keep that in mind before trading.
Starbucks is looking to significantly expand what its loyalty program looks like. Instead of offering the same old features as other brands, you’re getting a whole environment that you can interact with.
VR, AI, AR
All three of these represent advanced programs that allow users to interact more deeply with technology while the technology itself learns from the experience of users and others. Naturally, NFTs are becoming part of these technologies, with strong companies behind them. Disney partners with Polygon to further explore and research VR, AI, and AR.
There are no plans or programs for the general public to enjoy yet, but it’s not hard to imagine what this will be like. . This brings Disney closer to your everyday life. From singing with Ariel to dancing with Genie, the experience is endless and chock-full of timeless characters.
Adding an NFT to the mix means it’s not just an experience to enjoy, it’s also an experience to own and profit from. Imagine his NFT from Disney. Get exclusive access to certain events and special offers that no one else can enjoy. And because you own NFTs, you also have the potential to trade and sell these NFTs, giving you that power.
This is speculation, but it’s easy to see where this is going.
final thoughts
Many powerful brands are aware of the potential NFTs offer and have big plans. From simple marketplaces to loyalty programs to VR environments, the possibilities are endless as these assets easily integrate into your digital environment.
A post about how traditional brands are exploring the world of NFTs first appeared on Datafloq.
