Welcome to Wharton Customer Analytics (WCA) Nielsenis the global leader in audience insights, data and analytics and the latest corporate contributor.
Nielsen offers a wide range of data analytics solutions including audience measurement, media planning, marketing optimization and content metadata. Nielsen’s services measure behavior across all channels and platforms for a complete view of your audience. This brings exciting possibilities to WCA.
“WCA encourages students and faculty to explore its costs and implications. source of truth There are also challenges that come when data sources don’t align with desired goals and views,” said Mary Purk, executive director of Wharton Customer Analytics. “We are excited to provide students with the opportunity to tap into Nielsen’s extensive database of transactions and analyze how researchers and leaders can influence biased and unbiased insights. increase.”
WCA’s prestigious enterprise program gives Nielsen the opportunity to engage with faculty, staff and students to tackle business analytics problems, engage in research and thought leadership, and prepare the next generation of data-driven decision makers. Offers. Our partnership efforts will culminate this fall with an apprenticeship research project on Diversity, Equity, and Inclusion (DEI).
“Nielsen is honored to be part of Wharton’s program. As a leading media measurement company, we know first-hand the power of data and analytics and advocate for the democratization of insight beyond traditional means. “We are excited that this partnership will provide an opportunity to advance the field of data science and support emerging practitioners and leaders.”
About Wharton Customer Analytics
Wharton Customer Analytics (WCA) is an academic research center of excellence focused on the development and application of business analytics methods. WCA focuses on all aspects of the customer experience. Through our research and experiential learning efforts, we work with companies to change the way business thinks, translate research findings, and teach students.
About Nielsen
Nielsen is a global leader in audience measurement, data and analytics that shapes the world’s media and content. By understanding people and their behavior across all channels and platforms, she provides her clients with independent, actionable intelligence to help them connect and engage with their audiences now and in the future.
Nielsen (NYSE: NLSN), an S&P 500 company, has operations in more than 55 countries around the world.For more information, visit www.nielsen.com or www.nielsen.com/investors Connect with us on social media.
