Fort Myers, Florida (August 9, 2022) – Chico’s FAS, Inc. (NYSE: CHS) (“Chico’s FAS” or the “Company”) is taking the next major step in its digital-first transformation by choosing fabric, Inc. (“fabric”) as its commerce is stepping out. Technology Platform and Bounteous are co-innovation partners for implementation.
Joining Fabric and Bounteous, Chico’s FAS (Chico’s, White House Black Market, and Soma) Creates “Connected Commerce” by Forging Multi-Touchpoint Partnerships to Help Accelerate the Growth of Retailers’ Digital Architectures We have made great strides towards our goal. platform. One of the three pillars of Chico’s FAS digital-first strategy (Connected Commerce, Data Centricity, Technology Enablement), Connected Commerce is omnichannel engagement, enabling seamless and personalized integration of in-person and digital experiences. Provide your customers with the ability to shop at any time. the way they want.
This modern management model leverages fabric’s best-in-class services and modular technology, Bounteous’ digital innovation and platform expertise, and Chico’s FAS’s deep understanding of omni-channel boutique retailers to drive fashion commerce innovation. Enables rapid testing and rapid implementation across hosts. Cross-platform shopping, virtual stylist programs, seamless search and more. Over time, connected her commerce her platform dramatically improves each of Chico’s FAS her digital touchpoints to build lasting customer relationships and consistently relevant content, experiences and engagement. Keep her coming back more often by exceeding customer expectations with .
Chico’s FAS Chief Digital Officer Jay Topper said: “This is a three-way partnership that will benefit us for years to come within our digital and customer-first pillars. We have complete confidence in being an innovative partner that will help us reach new heights in our service channels, and our connected commerce strategy in general.”
Chico’s FAS first entered into a strategic agreement with Fabric, whose customers include BuildDirect, GNC, MSC Trust and other well-known companies, to deploy a cloud-based distributed order management and inventory system in early 2022. With more than 40% of his purchases on Chico’s FAS made online, the retailer offers a modern commerce experience and meets the evolving needs of consumers. With a strong combination of Fabric’s modern technology stack and Bounteus’ digital integration co-innovation methodologies with a track record of success across a portfolio of brands including companies like Shake Shack, Domino and Staples, Chico’s FAS will be more Positioned as one of the modern platforms. in today’s retail industry.
“Chico’s FAS has a very close relationship with its customer and our commitment to providing her with the best brand experience was evident from day one. A company equally passionate about creating exceptional consumer-centric experiences.” As a company, this is one of the many reasons why we are excited to collaborate with Chico’s FAS and Fabric to innovate and transform the brand’s commerce.” . “True digital transformation involves more than just technology. I’m glad Chico’s FAS is working to evolve that process and give teams more flexibility in choosing and implementing the right tools to deliver the best customer experience. think.”
“The Chico’s FAS, Bounteous and fabric partnership represents the future of commerce, where each party brings their expertise to build innovative and superior customer experiences. You will be able to use the word “yes” above and below your FAS organization. Yes, it’s the correct look and feel. Yes, for merchandising experiments. yes. Lower your TCO. Yes, unlimited growth and scalability. Yes, for a contemporary and enduring experience. We are thrilled that the fabric platform’s open, modular, microservices design will serve as the enabling technology for Chico’s FAS “connected commerce” strategy. ”
In addition to consumer-facing improvements, this joint partnership will also bring intelligence and efficiency to post-sales customer service functions. This enables Chico’s FAS to collect and use insights from across the commerce journey to improve products, marketing, experience and operations, ultimately improving customer conversion, retention and loyalty.
Simple Facts – As of August 24, 2021, the Company operates 1,284 stores in the United States and sells products in Mexico through 66 international franchise stores and 2 domestic franchise airport stores. The company’s products are also available at: www.chicos.com, www.chicosofftherack.com, www.whbm.com When www.soma.com and through third party channels.
About Chico’s FAS, Inc.
Chico’s FAS is a Florida-based fashion company founded in 1983 on Sanibel Island, Florida. By creating a service-backed fashion community, the company has reinvented the fashion retail experience and put the customer at the center of everything. Chico’s FAS is one of North America’s leading fashion retailers, with three unique brands (Chico’s, WHBM and Soma). Each brand thrives in its own white space, founded and led by women, offering solutions that millions of women say they will. Give them confidence and joy.
Our company is passionate about fashion, offering clothing, shoes, accessories, intimate apparel and expert styling every day through our brick-and-mortar boutiques, digital online boutiques and Style Connect. Customers can conveniently shop when and where they want.
For more information on Chico’s FAS, please visit the company’s website at: www.chicosfas.comThe information on our corporate website is not and should not be considered part of this press release or incorporated into any federal securities law filings.
About Bounteus
Founded in Chicago in 2003, Bounteous is a digital experience consultancy that co-innovates with the world’s most ambitious brands to create transformative digital experiences. Offering strategy, experience design, technology, analytics and insights, and marketing services, Bounteus improves brand experiences and drives superior client outcomes. For more information, please visit www.bounteous.com. For more information on co-innovation, download the co-innovation manifesto. Co-creation.com.
About the fabric
fabric is a headless commerce platform built for growth. Customers like BuildDirect, GNC, and MSC rely on an open, modularly designed fabric that allows them to be up and running within weeks without having to rebuild their platforms. Fabric is a power multiplier to a retailer’s existing technology investments, proven to grow digital revenues up to 3x. Headquartered in Seattle, Washington, Fabric is backed by Stripes, B Capital Group, Greycroft, Norwest Venture Partners, Redpoint Ventures, Sierra Ventures, Innovation Global Capital, Ascend Venture Capital, Expa and BC Partners. For more information, please visit the following URL: https://fabric.inc.
