Salesforce Ecosystem Executive brings over 20 years of customer relationship management experience to a leading digital consultancy
Chicago – September 8, 2022 – Bounteous, the digital innovation partner to the world’s most ambitious brands, today announced the appointment of Michael Twedel, SVP of Salesforce Growth, to lead Salesforce’s development and partnership efforts. The appointment builds on the company’s history of providing Co-Innovation to customers across a variety of industries for brands such as Domino’s, Caesars Entertainment, Noodles & Company and Chase.
A successful revenue and alliances expert, Twedel is a 20-year enterprise customer relationship management expert with long-lasting relationships with many of the world’s largest clients and channel providers. Prior to joining Bounteous, Twedell held senior management positions at major Salesforce consultancies such as Atos (Eagle Creek) and Etherios. In addition, Twedel has built a global enterprise mobility service at her Brightstar, a telecommunications provider. With a focus and passion for helping clients navigate the complex web of technology platforms and services his provider, he is an enterprise enterprise building solutions that address challenges and transform businesses for his clients. We have worked to develop a strategy that will help
In his new role, Twedel will drive and expand Bounteous’ Salesforce capabilities to deliver next-generation applications such as Quote to Cash, Experience Cloud Optimization, Cross Cloud Integration, Marketing Cloud, Commerce Cloud and Data Analytics. Bounteous’ recent customer highlights include building a personalization journey for Noodles & Company’s new loyalty program and successfully implementing a new lead to cash in on his CPQ Salesforce solution using Edmunds.com.
“Our clients have long asked Bounteous to dig deeper into the Salesforce application stack.Michael explained the evolution of the Salesforce product value proposition and how Bounteous is helping clients with their large-scale business and digital transformation initiatives. Bountyas President Michael McLaren said, “Our focus and global acquisition strategy over the past two years has prepared us for significant growth and expansion of our Salesforce practice. Michael’s familiarity and understanding of the Salesforce ecosystem will be a great asset as we continue to scale our joint innovation offerings to the market.”
“Enterprise applications and digital initiatives have become very complex for clients of all sizes,” says Twedel. “Our Bounteous approach to co-innovation is the perfect foundation for helping our clients on their digital journey while increasing integration into legacy applications. , has exploded to deliver fully transformative and business-changing solutions for digital brand execution. We are perfectly positioned to become a strategic partner for
About Bounteus
Founded in Chicago in 2003, Bounteous is a digital experience consultancy that co-innovates with the world’s most ambitious brands to create transformative digital experiences. Offering strategy, experience design, technology, analytics and insights, and marketing services, Bounteus improves brand experiences and drives superior client outcomes. For more information, please visit www.bounteous.com. For more information on co-innovation, download the co-innovation manifesto at co-innovation.com.
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